SWAROVSKI OPTIK has its Head Office and manufacturing in Absam in the Tyrol in Austria and is a part of the family-owned Swarovski Group. The Austrian company was formed in 1949 and specialises in the development and manufacturing of long-distance binoculars and telescopes of the highest precision at the top level of the market. Over the past few years, they have even launched a small collection of clothes and backpacks specially developed for birdwatchers.

The company’s success is based on its innovative strengths, product quality and the products functional and aesthetic form. Love of nature is a very important part of the company’s philosophy and is commendably reflected in their environmentally friendly manufacturing and their long-term engagement in selected nature conservancy projects.

The company has approximately 1,000 employees.